Elena’s practice is rooted in a strong commitment to the relationship between designer and client.
Through research-driven work she blends the disciplines of graphics, focusing on storytelling and attention to detail.
Her services include a deep-rooted passion for visual identities and culture,
with a special interest in creating work for the entertainment industry —
particularly festivals, clubs, and the music industry. Her approach combines
precision with a sense of enjoyment, aiming to create engaging and memorable experiences for the audience.
The visual identity was created for a group project related to the fleeting nature of time within public transportation.
The visuals were inspired by the raw and grimy texture of graffiti-covered walls, reflecting the atmosphere of urban transit spaces. The project included a poster, a trailer, and a credits sequence.
The target audience for this project was people who use public transportation in their everyday travel.
